Aston Martin at the 24 Hours of Le Mans – A historic journey with our customers

This year, we have the privilege of experiencing a unique moment in Aston Martin’s history: the brand’s official return to the 24 Hours of Le Mans in the Hypercars category, six decades after its legendary victory in 1959 with the DBR1, driven by Carroll Shelby and Roy Salvadori.

This race, which is the world’s greatest endurance challenge, once again welcomes Aston Martin to a competition that is part of its DNA.

To celebrate this milestone, we are offering 62 selected customers an unforgettable experience: a 4-day trip from Portugal to Le Mans in their Aston Martins, with stops at iconic locations in Spain and France. This journey will not only be about reaching the destination, but also about experiencing the passion for the brand, for driving and for the spirit of competition that defines us.

What our customers will experience:

A route designed for total enjoyment, with stops in iconic cities and roads that celebrate the pleasure of driving.
Exclusive Access at Le Mans: In addition to watching the race, customers will enjoy VIP experiences such as paddock tours and meetings with the Aston Martin team.

A true tribute to the 1959 victory, showing how the brand is writing a new chapter in this competition.

This event is an exceptional opportunity to strengthen the emotional connection with our customers and show the world what Aston Martin stands for. We are counting on everyone to ensure that every detail – from organisation to communication – reflects the excellence of the brand.

Together, we will make history again!