Road Track Experience: an exclusive journey from Lisbon to the Algarve

During the Summer Tour, we had the opportunity to organise the exclusive RoadTrack Experience event, an initiative that brought together leading luxury brands and AMG in a unique experience, which took us from Lisbon to the Algarve, travelling along the iconic Estrada Nacional 2.

This trip provided our customers with a memorable combination of road driving and adrenaline on a special track day at the Algarve International Racetrack, where participants were able to test the full power and performance of high-end cars in a safe and controlled environment.

The event culminated in a sophisticated dinner at SkyFall, one of the most iconic and exclusive venues in the Algarve, a residence known as ‘James Bond’s house in Portugal’. The evening featured moments of conviviality, toasts and the sharing of unforgettable experiences, creating memories that strengthen the bond between the brands and their customers.

The main objective of the RoadTrack Experience was to consolidate the company’s relationship and position with regular customers who spend time in the Algarve, while also providing a special opportunity to invite owners of other luxury brands.

In this way, we not only brought original content and high-level experiences, but also expanded our circle of contacts, reinforcing the exclusivity and prestige that characterise our brand.

This event reflects our ongoing commitment to offering our customers unique moments, in line with the premium lifestyle and spirit of innovation and excellence of our luxury brands.